Ethics / Manifesto

WE LIKE AI.
WE LOVE PEOPLE.

and we won't trade one for the other.

AI gave us superpowers. That doesn't mean we get to skip the hard questions. Here's how we work — what we'll do, what we'll never do, and how we keep ourselves honest.

HUMAN-FIRST

AI is a tool. Humans hold the taste, the strategy and the final yes. Every project ships with a named human accountable for it.

ORIGINAL BY DEFAULT

We don't recycle other creators' work as our own. AI outputs are directed, edited and authored — not scraped from someone's portfolio.

PRIVACY RESPECTED

Your data, your brand IP, your customer information — handled with strict access control. Never used to train public models.

TRANSPARENT PROCESS

We tell clients exactly which parts of the work are AI-generated, AI-assisted or human-made. No mystery, no oversell.

RESPONSIBLE AI

We avoid deepfakes, deceptive synthetic media, and manipulative dark patterns. If a brief asks for it, we say no — politely, then loudly.

REAL PEOPLE, REAL CREDIT

Models, voices, likenesses — only with consent and fair compensation. We credit human contributors on every project.

What we won't do

×Non-consensual deepfakes of real people
×Disinformation, scam or election work
×Synthetic content used to deceive
×Brand work for hate, harassment or harm
×AI outputs passed off as 100% human-made when they aren't

What we will do

✓Disclose AI usage transparently to your audience
✓Keep humans in the loop on every shipped asset
✓Pay and credit real creators we collaborate with
✓Protect your data with strict access boundaries
✓Decline briefs that cross our line — even big ones

Keeping ourselves honest

We review this page out loud every quarter. If we ever slip, the fix ships before the next campaign does.

Spotted something we should be doing better? Tell us. Hard feedback travels fastest.

WE LIKE AI.WE LOVE PEOPLE.